Because we are an advocate of practical PR. No woolly tales or flashy packaging, but a method of operation that is based on practical experience. On the basis of an approach in which our clients can effectively pass on their message and with which the media can extract their story directly and straightforward. Internet has pushed the speed at which news goes around the globe to heretofore unknown heights. Which means that nowadays, there is an unlimited supply of news. That is why the “key” is what stands out in this avalanche of news, with attention-grabbing, newsworthy items and events, focused on specialised media, in order to get the right news to the right journalist.